Wolfgang J. Koschnick
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Standard-Lexikon für Markt- und Konsumforschung (A-Z, 2 Bde. =komplett)
Eine Demokratie haben wir schon lange nicht mehr
Werbewörterbuch. Advertising Dictionary. Dictionnaire de la Publicité (German Edition)
Dictionary of Marketing
Standard Worterbuch fur die Sozialwissenschaften Vol. 2/ Pt. 1
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