Wolfgang J. Koschnick
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Eine Demokratie haben wir schon lange nicht mehr
Dictionary of Marketing
Werbewörterbuch. Advertising Dictionary. Dictionnaire de la Publicité
Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing
Standard Wörterbuch für Werbung, Massenmedien und Marketing Deutsch-Englisch
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